I’ve learnt a hell of a lot about Facebook ad account management over the past couple of months.
I’ve had some run ins with them, I’ve told them to fuck themselves and I’ve been overly-polite in order to try to get my own way.
It all started when I tried to boost a content video to people that like my page – as a way of getting some eyeballs on the latest episode of my ‘Pint Sized Marketing’ … the ad was instantly rejected.
I went into my Ad Manager and there I found a sight that marketers have nightmares about …
I panicked, so I followed the instructions and appealed.
Three days later, I received this email.
I had won.
My advertising account was back up & running.
I could breath again, I’d gotten out of jail.
Or so I thought …
I left the account for a while, I run no adverts from it and just let the dust settle for a couple of weeks.
I then logged in, went into my Power Editor and used a previous post as an advert to a Custom Audience.
Five minutes later.
It happened again.
My ad was rejected and my account was deactivated.
I went back to the guy that had reactivated my account and appealed.
I then received this email.
I replied and asked for clarification as my advert certainly didn’t receive “highly negative feedback” and it certainly wasn’t “misleading” – it was just content.
He replied 25 minutes later with this:
I then asked if he could please give some specifics of the reasons that my account has been disabled, as I have carefully followed all policies (and I’m pretty experienced when it comes to Facebook advertising).
He replied with this generic tosh.
I told him that I was very disappointed with the response, and asked politely asked how I’m expected to understand what I’ve done wrong without any form of clarification.
Judge, jury and executor.
I considered giving up at this stage, and I decided to focus my attention on some different ways to reach my audience.
More notably, YouTube Ads and Direct Mail (which I’ll be sharing the results of in the coming months).
But, Facebook is just too good of a platform to roll over to.
So, I thought I’d do some serious research, speak to some Facebook advertising bods and work out my way back.
I just want to share exactly what I did … as I know that at some point, you’ll probably be slapped as an advertiser (and I want to help you get back up & running as quickly as possible or put the pre-cautions in place now to ensure you’re ready).
Well, firstly, I knew that trying to get my current ad account back up and running was a waste of time – the best way to do this would be to set up a new ad account.
But there’s a problem.
You can’t set up a new Ad Account on a ‘Business Manager’ and everything just magically works again.
It takes some real hoop-jumping.
Firstly, I couldn’t be linked to the new Ad Account or Business Manager in any way.
I’m technically in Facebook jail.
If I set up a new account with my name (or even if I was linked to the account – IE, I’m an advertiser on it) – the account would likely be deactivated.
This can’t be linked to me in any way.
I can’t even be a moderator on the ‘Fan Page’
A strand of my hair cannot be anywhere near this murder scene.
So here’s what I did …
I used Sophie’s (my fiancés) Facebook account in order to create a new ‘Business Manager’ that had a new name, which was completely separate to my existing account.
One thing to note; setting up a new Business Manager isn’t as easy as it used to be.
To save you the hassle, I found this “back-door” link (that isn’t listed on their site): https://business.facebook.com/overview/
So, I had a new ‘Business Manager’ in Sophie’s account.
I’d set a new ‘Ad Account’ up within this business manager.
This is all in Sophie’s name – I’m not linked to the account in any way.
Think of it like this; everything about my previous account/adverts are in Facebook’s jail – if they get a sniff that anything is repeated, then they’ll close this new account.
This means that I had to create a new Facebook business page (you’ll notice that all adverts come from ‘Expert Club Monthly’ now rather than ‘Oli Luke’) …
I also had to order a new card from the bank for the payment method (as the previous ones had been linked to my banned account and would instantly alert Facebook) …
NOTE: Never use Paypal as your payment method – Facebook don’t like them!
… and I had to change the URL’s of my landing pages, and I mean the full URL, not just the /free-gift part.
With all these changes, my account was back up and running.
I’ve essentially had to steal Sophie’s identity … and I lost many of the audiences/assets that I’d built up on my personal account.
How Not To Get Your Account Slapped.
I’ve talked about how you can get your account back up & running when you are slapped, but let me share some details of how to ensure that your account doesn’t get slapped.
Now, there’s all the obvious ones.
Drive people to relevant information, focus on User Experience (ensure that your message is congruent with your landing page) don’t make any big quotes, etc.
But there are some smaller things that can have your account deactivated that many people don’t know.
Let me walk you through these (as they could save your vegan bacon).
Go into your account right now and have a look at who has access, or has a role within your account.
Every single one of these people have an effect on the status of your account.
For example, if you have somebody that’s in Facebook jail as an advertiser on your account, then that is potentially very high risk.
A lot of advertisers have a whole bunch of people attached to their account from previous agencies, projects and managers.
Clean it up.
Another thing that not many people realise is the danger of different IP addresses in the same account.
If you login to the account from mixed locations, especially if they’re from different parts of the world – this will flag with Facebook and can result in a deactivated account.
Keep your account clean
Always delete ads that haven’t been approved and keep your ad manager tidy – this plays a role in ads getting approved, of being disapproved and your ad being shut.
I think that is pretty much it.
It’s been an interesting two months being deep into Facebook, researching heavily and bending over backwards for them.
Hopefully this will save you the pain that I’ve had to go through.