Tools, Documentaries and Websites that I Recommend

By Oli Luke

I’m a bit of an over-excited geek when it comes to little tools, plugins, great books, great documentaries and all that kind of jazz.

You know, the stuff that intrigues us marketers.

Here are a few that I’ve recently come across.

1. Video Speed Controller (Google Chrome Plugin)

This allows you to control the speed of videos, which makes watching content or sales videos really easy.

Regardless of where the video is, whether Facebook, YouTube, Vimeo or wherever, it has a little icon in the top left hand corner that allows you to control the speed.

2. “Get Me Roger Stone” (Netflix documentary)

This is interesting – take your political hat off and look at it from a marketing point of view and it shares the story of Roger Stone and how he helped Trump become the US president.

It’s a lesson in influence, persuasion and using the “us and them” principle to create what is arguably the biggest political upset ever.

Really good to watch (the guy is ruthless)

3. Facebook Ad Library (http://adicted.io)

If you need inspiration for your ads, want to see what your competitors are doing or you’re a marketing geek like me, then you’ll love this site.

You can search for a specific business’ Facebook ads, you can filter searches (by finding ads with more than 10,000 likes, for example) and it’s perfect for swiping ideas.

4. Unsubscribe From Email Lists, With Ease (https://unroll.me/)

This tool is gold.

So, you go to the site – https://unroll.me/ and put your email address in.

It then lists all the email lists that your subscribed to – you can go through the list and unsubscribe from them with one click.

I found out that my email address is subscribed to 125 different email lists (some I had never heard of) – I went through and unsubscribed from 105 of them – it’s completely cleared my inbox.

(Make sure you stay subscribed to mine, obvs)

5. Best Webinar Platform (Demio.com)

I think I’ve mentioned this before, but I’m moving all our clients onto it now and it continues to impress me.

It’s a pretty new Webinar platform, but it’s been solid (very reliable), it’s very well priced and it allows you to do some really cool marketing stuff with it.

It means you can move people to different lists based on actions, and do many of the advanced things that WebinarJam allowed you to do – but it’s much more reliable.

There you go – just a few tools/things that have impressed me over the past 30 days.

I’ll try to add more of these in the future – as they’re always valuable.

700k campaign

SWIPE FILES OF $700,000 DIRECT MAIL CAMPAIGN?

The “Take-Away” Direct Mail Campaign That Generated $700,000 of Sales from a Small Burnt-Out Email List (Without Having Any of the Subscribers Postal Details).

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700k campaign

Swipe Files & Campaign Walkthrough

The “Take-Away” Direct Mail Campaign That Generated $700,000 of Sales from a Small Burnt-Out Email List (Without Having Any of the Subscribers Postal Details).

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